Oct 1 15

Texas Hospital Association and Family-Targeted Marketing Agency Steel Branding Launch Insure Health. Insure Texas. Campaign


Campaign Targeting to Increase Number of Insured Texans

Screen_Shot2_PRAustin, Texas –Texas Hospital Association (THA) and family-targeted marketing agency Steel Branding teamed up to launch the Insure Health. Insure Texas. campaign across the state of Texas. The marketing campaign goal is to educate uninsured Texans about affordable health insurance options available in the health insurance marketplace.

Insure Health. Insure Texas. is a statewide campaign designed to decrease the number of uninsured Texans. The campaign consists of unique, research-informed messages and tools to increase enrollment of eligible Texans in the federal health insurance marketplace.

“Nearly 1.7 million eligible Texans still remain uninsured, placing financial burdens on hospitals for uncompensated care,” said Amy Bailey, Steel Branding Partner and Vice President of Public Relations. “THA needed a campaign that was direct with strategy driven by data collected from the past two enrollment periods. Steel has a tested experience and an understanding of the health care landscape and how to drive change through marketing.”

With deep expertise in health care, Steel Branding has clients ranging from health plans to hospitals and multi-specialty clinics. The agency has a dedicated health care team who understands the socioeconomic, lifestyle, and family dynamics impacting how families think about health care and purchase health insurance.

“Our team has a breadth of health care experience giving us unique perspectives into how the family dynamic impacts health care purchasing decisions,” said Kirsten Cutshall, Steel Branding President. “At Steel, we have the unique ability to tap into learnings and experiences from all of our health care marketing experiences and then apply it to new, very specific objectives, like those of THA’s Insure Health. Insure Texas. campaign.”

The campaign features messaging and imagery showing affordability of health insurance through visual comparisons to everyday purchases such as a cup of coffee and breakfast tacos. THA will work in collaboration with hospitals across the state of Texas to roll out the campaign in each respective market through local advertising mediums. For more information about Insure Health. Insure Texas. go to www.InsureHealthTX.org.

About Steel Branding
Steel Branding specializes in marketing to families. Based in Austin, Texas, Steel is a collective of national creative, marketing and technical talent that is dedicated to helping its clients rise above the noise and succeed in the marketplace. Rather than merely focusing on a capability, market or tactic, Steel uses Adthropology™ to gain insight into the social dynamics and habits unique to today’s busy family. Steel helps integrate brands into the modern family in a way that will drive spectacular growth. To learn more, visit www.steelbranding.com.

About THA
Founded in 1930, the Texas Hospital Association is the leadership organization and principal advocate for the state’s hospitals and health care systems. Based in Austin, THA enhances its members’ abilities to improve accessibility, quality and cost-effectiveness of health care for all Texans. One of the largest hospital associations in the country, THA represents 452 of the state’s non-federal general and specialty hospitals and health care systems, which employ some 369,000 health care professionals statewide. Learn more about THA at www.tha.org or follow THA on Twitter at http://twitter.com/texashospitals.