When Steel added ZORBZ™ – the world’s first self-sealing water balloon – to our client list, we knew that this time, parents didn’t know best. So, we brought in the Kiddo Consultants to help us capture the essence of the brand, changing the tone from “wholesome, nostalgic fun” to “it’s not a fight, it’s a battle.” This provided the inspiration for the TV spot that aired on Disney XD.
But the success didn’t stop there. Videos of the Kiddos using the products and interviews created for our own research exploded into valuable benefits for our client. First, ZORBZ announced a new line of water balloon accessories that were inspired by insights from the day’s events. Our Kiddo interview video was used to “seal the deal” and get product adoption agreements from Walmart toy execs. The Kiddos were featured as experts in the ZORBZ How-To videos. And, they were featured in Marketing News Magazine.