Emily Carper, Author at Steel Branding
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Author: Emily Carper

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Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see their followers become inspired and this is when you create brand trust. Instead of just selling a product and generating sales,...

About the Pantone Color At the beginning of every year the Pantone Color Institute, the forecasting group within the world-renowned authority on color and color communication, announces their selection for the upcoming Color of the Year. Intended to convey much more than what color will be...

Holiday shopping has always been a topic surrounding family. With generation preferences shaping the way that marketers target various age groups, we look to the numbers to show us what families will really spend this holiday season. PricewaterhouseCoopers 2017 Holiday Outlook shows us what to gift loved...