Today’s families are busier than ever, so catching their attention and building brand loyalty is no easy feat. But it’s what we do, and do very well. We are so entrenched in the everyday lives of the American family that we understand how they think and what moves them, the factors that go into their decision making processes and how they prioritize spending.
Treat your customers like real family and they’ll bring you into their lives.
With only 20% of today’s families meeting the time-worn definition of nuclear, modern American families are being raised by inter-generations of aunts, grandparents, same-sex couples, stay at home dads, single mom’s and blended families. And let’s not forget the growing U.S. pet owner population – half of whom refer to themselves as “pet parents”.