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by Diana Deleon and Kaitlyn Ceremuga Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about your brand/industry and using those insights to make better decisions when it comes...

We know that consumers today spend a significant amount of time online researching and getting know a brand before purchasing, that's why you have a website and social media platforms as the foundation of your Brand's digital presence. But what now? Integrate your lead generation...

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...

Check the health of your brand and create a 2019 fitness plan The first quarter is a great time to do an inventory of your brand to see where you may have some holes. Steel has created the Brand Life Cycle map referencing all the brand...

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s...

By Jennifer Hernandez and Jesus Aleman Voice recognition is becoming a normal part of how we interact with technology.  Have you ever caught yourself asking Siri, Google Home or Alexa for store hours of your favorite restaurant or shop? It’s fast and convenient!  And voice is...