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GenX shoppers are currently the highest spenders in grocery, but Millennials will likely pass them up within the next decade as their families grow. Despite shopping more often across all types of shopping trips than the average US shopper, they are not the highest spenders...

Everyone wants to know how to market to millennials: that elusive yet over-analyzed generation that seems to be everyone’s target market. Often Generation Z is lumped in with them like they’re just the younger versions of millennials. But Gen Z is not the millennial generation....

By Sarah Richardson and Katie Bell These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively and not blow the budget. Keep reading to learn about the top social media platforms, how...

By Kirsten Cutshall and Sawyer Stull Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website. These tips can help you avoid some common potholes. Consumers Need a Map to Find a Plan Navigation on your plan’s site should be...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...

By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK) that allows consumers to add content like news stories and jokes...

The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population – can use the web equally. There are many kinds of disabilities: auditory, cognitive, neurological, physical, speech,...

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their household’s income. Here are the things to consider when marketing to millennial moms: Millennial moms are...

You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for approval. Follow these tips to build a powerful presentation Provide an Executive Summary Up Front Start off your presentation by giving executives exactly what they are looking...