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Consumer Packaged Goods Archives | Steel Branding
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Consumer Packaged Goods

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...

Check the health of your brand and create a 2019 fitness plan The first quarter is a great time to do an inventory of your brand to see where you may have some holes. Steel has created the Brand Life Cycle map referencing all the brand...

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s...

GenX shoppers are currently the highest spenders in grocery, but Millennials will likely pass them up within the next decade as their families grow. Despite shopping more often across all types of shopping trips than the average US shopper, they are not the highest spenders...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...

By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK) that allows consumers to add content like news stories and jokes...