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Consumer Packaged Goods Archives | Steel Branding
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Consumer Packaged Goods

Check the health of your brand and create a 2019 fitness plan The first quarter is a great time to do an inventory of your brand to see where you may have some holes. Steel has created the Brand Life Cycle map referencing all the brand...

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s...

GenX shoppers are currently the highest spenders in grocery, but Millennials will likely pass them up within the next decade as their families grow. Despite shopping more often across all types of shopping trips than the average US shopper, they are not the highest spenders...

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the outs and Instagram stories continuing to take over. Thanks to social influencers or “influencer marketing”, brands are rethinking how they reach their...

Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see their followers become inspired and this is when you create brand trust. Instead of just selling a product and generating sales,...