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Digital

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s...

By Jennifer Hernandez and Jesus Aleman Voice recognition is becoming a normal part of how we interact with technology.  Have you ever caught yourself asking Siri, Google Home or Alexa for store hours of your favorite restaurant or shop? It’s fast and convenient!  And voice is...

GenX shoppers are currently the highest spenders in grocery, but Millennials will likely pass them up within the next decade as their families grow. Despite shopping more often across all types of shopping trips than the average US shopper, they are not the highest spenders...

By Kirsten Cutshall and Sawyer Stull Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website. These tips can help you avoid some common potholes. Consumers Need a Map to Find a Plan Navigation on your plan’s site should be...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...

By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK) that allows consumers to add content like news stories and jokes...

The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population – can use the web equally. There are many kinds of disabilities: auditory, cognitive, neurological, physical, speech,...

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their household’s income. Here are the things to consider when marketing to millennial moms: Millennial moms are...