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Education

by Diana Deleon and Kaitlyn Ceremuga Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about your brand/industry and using those insights to make better decisions when it comes...

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...

Check the health of your brand and create a 2019 fitness plan The first quarter is a great time to do an inventory of your brand to see where you may have some holes. Steel has created the Brand Life Cycle map referencing all the brand...

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s...

Everyone wants to know how to market to millennials: that elusive yet over-analyzed generation that seems to be everyone’s target market. Often Generation Z is lumped in with them like they’re just the younger versions of millennials. But Gen Z is not the millennial generation....

By Sarah Richardson and Katie Bell These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively and not blow the budget. Keep reading to learn about the top social media platforms, how...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...