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Education

Children Influence 70% of Family Spending for Back-to-School. Parents weighed in and their children influence on average about 70% of Back-to-School purchases to the tune of an estimated $20B this year. The largest influence is on clothing and accessories. Electronics and school supplies purchases are influenced...

BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...

As a digital generation, Generation Z expects digital tools to be deeply integrated into their education and that extends to their relationship with their school. For them, technology has always been a fully integrated experience into every part of their lives. Integrate your lead generation marketing efforts...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction?  There are countless stories of real people sharing the times...

by Diana Deleon and Kaitlyn Ceremuga Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about your brand/industry and using those insights to make better decisions when it comes...

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...