Back to Top
Family Marketing Archives | Steel Branding
181
archive,category,category-family-marketing,category-181,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive

Family Marketing

By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK) that allows consumers to add content like news stories and jokes...

The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population – can use the web equally. There are many kinds of disabilities: auditory, cognitive, neurological, physical, speech,...

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their household’s income. Here are the things to consider when marketing to millennial moms: Millennial moms are...

As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one- 83% of new moms are millennial moms. Personal time is very rare and short-lived. There are two things new millennial moms do...

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the outs and Instagram stories continuing to take over. Thanks to social influencers or “influencer marketing”, brands are rethinking how they reach their...

Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while demand is low and prices are good. 1. Listeners are more likely to listen and not skip your ad Podcast hosts typically read...

Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see their followers become inspired and this is when you create brand trust. Instead of just selling a product and generating sales,...