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Food

By Samantha Dettmer How brands reach Millennial Shoppers. Millennials seem to be an ever confusing audience on how a brand should market to them. Millennials are less brand loyal and care about utility more than ever, so how do you to capture the attention of the...

For consumer brands in today's marketplace, the key to capturing share of wallet is a positive brand experience. Expand your reach, increase awareness and nurture relationships to keep your brand top of mind. To help you move from capturing attention to ensuring lifetime retention for...

BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction?  There are countless stories of real people sharing the times...

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...