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Healthcare Archives | Steel Branding
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Healthcare

By Diana Deleon and Kaitlyn Ceremuga The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list of the latest trends to keep in mind to capture...

BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction?  There are countless stories of real people sharing the times...

We know that consumers today spend a significant amount of time online researching and getting know a brand before purchasing, that's why you have a website and social media platforms as the foundation of your Brand's digital presence. But what now? Integrate your lead generation...

By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...

Check the health of your brand and create a 2019 fitness plan The first quarter is a great time to do an inventory of your brand to see where you may have some holes. Steel has created the Brand Life Cycle map referencing all the brand...