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Mentor Protégé Sponsorship from The Texas A&M University System
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Family-Targeted Advertising Agency Steel Branding Receives Mentor Protégé Program Sponsorship from The Texas A&M University System

AUSTIN, Texas (August 10, 2018) –Award-winning Austin-based full-service advertising agency, Steel Branding, announced its sponsorship as a participant in the Texas Historically Underutilized Business (HUB) Mentor Protégé Program from The Texas A&M University System. Steel Branding has also been selected to mentor a protege, Urban Circle, LLC, to teach best practices and share its successes with government outreach and marketing.

“The Steel Branding team is committed to ideas that truly make an impact and drive results for our clients. We believe that better vendor choices deliver stronger results for Texas,” said Kirsten Cutshall, Steel Branding Chief Executive Officer. “We are excited to work with The Texas A&M University System to show our commitment in the education space.”

As specialists in family marketing, Steel’s core competencies are in higher education and government contracting. Steel Branding has 10 years’ experience as a prime HUB and believes that broadening the pool means better results and opportunities to share best practices. Our agency has a team dedicated to our education clients, which has allowed them to develop strong relationships and understand the contributions that these organizations are making to improve our education system.

The purpose of the Mentor Protégé Program is to assist in fostering long-term relationships between Prime Contractors and Historically Underutilized Businesses (HUBs). The ultimate goal of the program is to provide developmental assistance to HUBs that will potentially increase their ability to contract directly with the State of Texas, state agencies and institutions of higher education and/or to obtain subcontracting opportunities through their prime contractors.

To learn more about the Texas HUB program, visit https://comptroller.texas.gov/purchasing/vendor/hub/.

“Working with Steel Branding has far more than exceeded our expectations. Steel provides us assistance with all the details that we inquire. Executing sales calls, marketing strategies and partnering on big projects are just some of the activities that we are involved with,” said Urban Circle Owner, Brown Henderson. “It is certainly a pleasure to work with the team at Steel Branding and we look forward to continuing our relationship.”

About Steel Branding

Founded in 2000, Steel Branding is a full-service ad agency specializing in marketing to American families. Headquartered in Austin, Texas, the agency works with clients who want to achieve spectacular growth by compelling the decision makers for households with children to consume and interact with the brands, products, and services they serve. The agency particularly focuses on communicating the healthcare, education, consumer packaged goods, government and family living benefits their clients provide to help families live happier, healthier and simpler lives. To learn more, visit www.steelbranding.com.

About The Texas A&M University System

The Texas A&M University System is one of the largest systems of higher education in the nation, with a budget of $4.7 billion. Through a statewide network of eleven universities and seven state agencies, the Texas A&M System educates more than 152,000 students and makes more than 22 million additional educational contacts through service and outreach programs each year. System-wide, research and development expenditures exceeded $972 million in FY 2016 and helped drive the state’s economy. To learn more, visit https://www.tamus.edu/.

Press Contact

Emily Carper
emily.carper@steelbranding.com
512-354-1180