Back to Top
Media Planning & Buying | Steel Branding
17690
page-template,page-template-full_width,page-template-full_width-php,page,page-id-17690,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-17.1,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-5.6,vc_responsive

Make More than Just Good Impressions with Steel’s Media Planning & Management

Steel Branding is a recognized leader in media planning and activation, specializing in the integration of data-driven traditional media and digitally-centric emerging media.

 

Our cross-capable media group has expertise in all areas of media and technology –including digital and social – giving our clients the confidence their media strategies will drive awareness, create demand, and produce shareable content and actionable insights for their products and services. Whether we’re reviving a lagging college admissions program, assisting women in crisis pregnancies to find Help Centers, or building a national consumers packaged goods brand, our media strategists understand how to weave together a media plan that delivers on all areas of the customer’s journey, as well as your ROI.

 

Steel’s proven media planning and buying process goes beyond just a schedule of impressions.  Rather, is designed to locate the best audience and unique apertures for our clients’ messages, increasing our leverage in negotiations, value-add and ensuring accurate schedules and placements.  Our comprehensive online buys are comprised of a mix of online tactics that work together to reach the target audience where they are online in their daily lives, and where they will research for similar programs.

 

With millions of media dollars under our management each year, we understand each vehicles possibilities and limitations and focus on break-thru placements and manageable metrics, along with meticulous stewardship, accounting, and documentation. Steel’s state-of-the-art media tools provide excellent data extraction that enables actionable views into campaign performance, and insights to maximize media investments.

 

If you’re having trouble navigating the balance between new and traditional media, Steel is happy to assist.

Schedule a Free One-hour Consultation Session
US Family Health Plan

Giving U.S. Family Health Plan the Enrollments They Deserve

 

  • Seized on a potential health insurance crisis for military families when the government announced a reduction in coverage for a highly sought after competitor plan to create a direct response campaign entitled, You Earned It. You Deserve It.
  • Support strategies included enrollment events, promotional collateral, and digital and social media posts.
  • Boosted lagging market share and brand awareness with a 700% increase in enrollments within 6-months of campaign launch.

 

Check Out the Full Case Study

San Jacinto College

Exceeded the San Jacinto College Base-Year Funding Goals and Earned Extra Credit

 

  • Helped SanJac beat the (enrollment) numbers race for a bigger piece of the funding pie through a performance-driven direct response campaign
  • Teamed up with I-Heart Radio as a media sponsor to reactivate a #250 campaign with a traditional TV & Radio buy that bypassed the red tape and connected responders directly to the College Customer Service Line
  • Exceeded goal and increase enrollment by 4.3%

 

Check Out the Full Case Study

San Jacinto College

Exceeded the San Jacinto College Base-Year Funding Goals and Earned Extra Credit

 

  • Helped SanJac beat the (enrollment) numbers race for a bigger piece of the funding pie through a performance-driven direct response campaign
  • Teamed up with I-Heart Radio as a media sponsor to reactivate a #250 campaign with a traditional TV & Radio buy that bypassed the red tape and connected responders directly to the College Customer Service Line
  • Exceeded goal and increase enrollment by 4.3%

 

Check Out the Full Case Study

Media Capabilities

Traditional Media

Paid Search Media Management

Media Trafficking

Joint Productions

Display, Mobile, and Social Media

Search Engine Marketing (SEM)

Promotions & Sponsorships

Product Placement

Celebrity Endorsements

Third-Party Media Post-Buy Audits