Steel Branding is a recognized leader in media planning and activation, specializing in the integration of data-driven traditional media and digitally-centric emerging media.
Our cross-capable media group has expertise in all areas of media and technology –including digital and social – giving our clients the confidence their media strategies will drive awareness, create demand, and produce shareable content and actionable insights for their products and services. Whether we’re reviving a lagging college admissions program, assisting women in crisis pregnancies to find Help Centers, or building a national consumers packaged goods brand, our media strategists understand how to weave together a media plan that delivers on all areas of the customer’s journey, as well as your ROI.
Steel’s proven media planning and buying process goes beyond just a schedule of impressions. Rather, is designed to locate the best audience and unique apertures for our clients’ messages, increasing our leverage in negotiations, value-add and ensuring accurate schedules and placements. Our comprehensive online buys are comprised of a mix of online tactics that work together to reach the target audience where they are online in their daily lives, and where they will research for similar programs.
With millions of media dollars under our management each year, we understand each vehicles possibilities and limitations and focus on break-thru placements and manageable metrics, along with meticulous stewardship, accounting, and documentation. Steel’s state-of-the-art media tools provide excellent data extraction that enables actionable views into campaign performance, and insights to maximize media investments.
If you’re having trouble navigating the balance between new and traditional media, Steel is happy to assist.