More than ever, agencies like Steel are blurring the lines between traditional PR, marketing, digital and branding. Today, it’s all about who can read the trends and intuitively know how to get inside people’s heads to see how they’re connecting, behaving and communicating. More importantly, who can meet the demand for public relations that involves shareable content, distribution, media coverage with a long tail and ultimately consumer engagement.
While Steel does a lot of what is considered traditional PR; gone are the days of just writing and distributing news releases then pitching the media. Today, the focus of PR has shifted to include things like data journalism where the assets are changing to include not only written content but also, infographics and data visualization. Increasingly, our clients are looking to us to manage the back end of their websites by uploading news releases to blog sections, scheduling posts for social, monitoring web analytics, working with influencers, and generating partnerships and fans.
PR is essential to any marketing program. And with Steel’s strong focus on media, coupled with our adjacent marketing disciplines of digital and social, public relations overall impact is amplified.