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Healthcare | Steel Branding
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Taking on today’s healthcare conversation takes a lot more than creativity.

At Steel Branding, we have a dedicated team with robust experience marketing for the healthcare industry – with clients ranging from health plans to multi-specialty clinics. We understand and adhere to the many procedures that guarantee compliance to privacy and legalities required by the industry. Our team folds that knowledge and expertise into beautifully executed work for Health Insurance Plan clients and Medical Practices that has proven to get results that exceed expectations, time and again.

Health Insurance Marketing

Steel Branding can help you meet your new member enrollment target, retain members, launch your new plan or enter a new market.

Capabilities:

  • Brand development for health insurance plans
  • New member recruitment and retention strategies
  • Lead generation campaigns

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Medical Practice Marketing

Steel Branding has experience driving traffic to your website and your practice as new patients.

Capabilities:

  • Brand development for clinics and practices
  • New patient acquisition
  • Patient retention strategies

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Notable Healthcare Clients

MEDICAL PRACTICES

Allegiance Mobile Health
Austin Cancer Center
Austin Diagnostic Clinic
Austin Plastic Surgery Institute
North Cypress Medical Center
SnapHealth
St. David's/Columbia Healthcare

HEALTH PLANS

Aetna
Blue Cross Blue Shield of Texas
CHRISTUS Health Plan
Scott & White Health Plan
US Family Health Plan

DEVICE & PHARMA

Abbott
ALK, Inc. BioMedical Services
Brain Sentinel
Innuva Formulations
KCI

CONSUMER HEALTHCARE RELATED

American Cancer Society
Dell Healthcare
Dr. Sean Roden
Epilepsy Foundation
Hill Country Apothecary
Nutrisystem
Resolutions Hospice
Texas Hospital Association
UT Health

CHECK OUT OUR COMPREHENSIVE LIST OF SERVICES:

BRANDING

Positioning
Tagline & Messaging
Brand Archetype & Personality
Brand Architecture/Hierarchy
Brand Strategy
Nomenclature & Naming
Logo and Logotype
Visual Identity & Brand Standards
Communication Plans

PUBLIC RELATIONS

Media Relations & Story Ideation
Press Conferences & Analyst Tours
Crisis Management
Satellite Media Tours
Events
Awards & Certifications
Grassroots Marketing
Digital Influencer/Blogger Outreach
Press Kit & Media Collateral
Speaker Placements & Speech Writing

DIGITAL SERVICES

Web Design & Content Development
Social Media Campaigns
Social Media Management
Web, Video, and Voice SEO
Video and Podcasts
Webinar Development
Email Creative & Campaign Management
Reporting Applications

ADVERTISING

Advertising Campaigns
Point-of-Purchase Promotions
Merchandise Promotions
Sales Support Materials & Collateral
Social Media

MARKETING

Market Research
Database Marketing
Marketing Automation
Competitive Intelligence
Marketing Plans
Customer/Partner Programs
Product Launches

MEDIA PLANNING & BUYING

Traditional Media
Display, Mobile and Social Media
Search Engine Marketing (SEM)
Paid Search Media Management (PPC)
Promotions & Sponsorships
Product Placement
Celebrity Endorsements