The TEA needed to create a user-friendly site where parents login to see their child’s test results that complemented the ease and simplicity of their newly designed STAAR Report Card. Steel worked with them to:
The Texas Education Agency was embarking in a huge undertaking – launching a newly designed STAAR Report Card that greatly simplified the way parents viewed their children’s standardized test results. The agency wanted to take this even further by giving parents a place online where they could learn more about the STAAR test and dive deeply into their child’s results. At the time, the TEA only had an administrative site for educators, but knew they needed to better serve their parent audience.
Steel set out to design, develop, and create highly interactive content within the website – making it an easy-to-use, welcoming learning center for parents of Texas students taking the standardized test. While the site served all testing students between grades 3-12, our primary focus on grades 3-8. To start the simplification process, we reduced site architecture to 6 key areas: understanding your child’s score, about the test, how to help your child prepare, literacy and lexiles, FAQs, and a prominent login.
Once the key structure was determined for the site, we worked with our client to outline a series of explainer videos covering the most relevant topics of concern for parents. The site was created to be responsive, making the videos quick and easily accessible tutorials explaining what the STAAR test is, why it’s necessary, suggestions to helping your child prepare for the test and an in-depth overview of how to read the new STAAR Report Card.
With the new STAAR Report Card set to deliver to parents in just a couple of months, we worked simultaneously on the design the site and video development. Our team leveraged an existing cartoon character created by the Texas Education Agency named Stevie for a starring role as the mascot for the STAAR Test. We approached the site implementation in a waterfall manner, designing pages, passing them to developers, and designing the others to follow.
We were able to design and develop the site in the required time, while also producing the videos and a few Spanish assets to accompany them as well!
Within the 1st month we saw high adoption rates and achieved the following results: