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Public Relations | Steel Branding
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Data Driven PR = Engagement You Can Prove

More than ever, agencies like Steel are blurring the lines between traditional PR, marketing, digital and branding. Today, it’s all about who can read the trends and intuitively know how to get inside people’s heads to see how they’re connecting, behaving and communicating. More importantly, who can meet the demand for public relations that involves shareable content, distribution, media coverage with a long tail and ultimately consumer engagement.

 

While Steel does a lot of what is considered traditional PR; gone are the days of just writing and distributing news releases then pitching the media.  Today, the focus of PR has shifted to include things like data journalism where the assets are changing to include not only written content but also, infographics and data visualization. Increasingly, our clients are looking to us to manage the back end of their websites by uploading news releases to blog sections, scheduling posts for social, monitoring web analytics, working with influencers, and generating partnerships and fans.

 

PR is essential to any marketing program. And with Steel’s strong focus on media, coupled with our adjacent marketing disciplines of digital and social, public relations overall impact is amplified.

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Fischer and Wieser

Striking while the iron skillet was hot…turning media coverage into jelly sales!

 

  • Parlayed a feature spread in Better Homes & Garden into a social media takeover for immediate online sales!
  • Secured 5 in-feed posts and 5 stories for the week leading up to July 4th with direct links to jelly.com.
  • Earned a 16.8% increase in Instagram followers and 101% increase in online sales.

 

Check Out the Full Case Study

Texas A&M University-Commerce

Back to School Sponsored by TAMUC

  • Turned a proprietary research study on teacher’s out-of-pocket expenses into an opportunity to give back to TAMUC area educators with branded, sling-back bags filled with classroom supplies.
  • Positioned TAMUC as the official sponsor of Back to School and the place to get your Teaching degree.
  • Engaged the community with a Back to School Kick-Off meeting on the importance of both the student and teacher transition from summer to fall.
  • Over 450 teachers attended.

 

Check Out the Full Case Study

Texas A&M University-Commerce

Back to School Sponsored by TAMUC

 

  • Turned a proprietary research study on teacher’s out of pocket expenses into an opportunity to give back to TAMUC area educators with branded sling-back bags filled with classroom supplies.
  • Engaged the community with a Back to School Kick-Off meeting on the importance of student/educator transitioning between summer and fall.
  • Over 450 teachers attended

PR Capabilities

Media Relations & Story Ideation

Crisis Management

Events

Grassroots Marketing

Press Conferences & Analyst Tours

Satellite Media Tours

Awards & Certifications

Press Kit & Media Collateral